Web Survey Bibliography
In late October, members of some of the most prominent online marketing-research firms gathered for the first EXPLOR Award forum. During the event, participants delved into the question of online marketing research's future. Based on current growth rates and absent unforeseen marketing shifts, they estimated that in 5 years, this industry segment could account for 50% of all marketing research ravens - or $3.1 billion. By comparison, they determined that in 1999, online research would account for about 2% of all research spending. Much of what will happen in the next 3-to-5 years in the online marketing research segment is uncharted territory or now exists in the hazy realm of proprietary information and closed-door discussions.
ProQuest (full text)
Web survey bibliography - Marketing News (16)
- Growing Beyond the Phone Tree; 2014; Hayzlett, J.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- When the water is right.; 2010; Andruss, P.
- Survey says: new tools aim to ensure the integrity of online surveys. ; 2009; Quenqua, D.
- Surveys by Design; 2008; Hopewell, N.
- Workaround: Site’s surveys beat pop-up blockers, yield responses; 2005; Arnold, C.
- Eight tips offer best practices for online MR; 2005; Kottler, R. E.
- Get the most from Net-based panel research; 2005; Philpott, G.
- Net research suffers due to failed promise; 2002; Tortorello, N. J.
- Old, new make up today's surveys.; 2000; James, D.
- The future of online research; 2000; James, D.
- An opposing view of online surveying; 2000; Gorman, J. W.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Leverage the Web's research capabilities; 1998; Mosley-Matchett, J. D.
- Are Internet surveys ready for prime time; 1997; Davis, G.
- Virtual research exists, but how real is it; 1996; Roller, M. R.